Corey McPherson Nash Wins Six Awards for Outstanding Design
WATERTOWN,MA March 13, 2001- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an integrated design firm providing branding, print and interactive communications receives top honors from the American Corporate Identity Awards, being featured in the soon to be published American Corporate Identity/17 book that is distributed worldwide. CMN has won six awards for its work with GiantLoop, Zefer, Circles, Explorica, Streetmail, and SeaChange. The American Corporate Identity Awards are a prestigious national competition showcasing the very best corporate identity in use today.
GiantLoop, an enterprise optical network service provider, needed a logo that would appeal to their customer base of Global 250 companies. CMN designed a lively identity, subdued in a corporate color palette.
Zefer, a consulting firm, retained CMN to develop a capabilities brochure. The overall look and feel resembles an online experience. Critical content is culled out and presented diagramatically so key messages are easy to find and read.
Circles, a personal concierge service, came to CMN for branding, identity, print, and interactive work (http://www.circles.com). Both the brochure and the stationery were recognized with awards. In the brochure, a clean color palette and black and white images reflects Circles easy yet efficient style. The stationery system strategically places bands of small circles, creating a sense of activity that reinforces the identity in a clean and original manner.
Explorica teamed with CMN to develop an identity, catalog and stationery system that would capture the spirit of adventure while underscoring their competency. For the award-winning stationery set, the target audience was primarily teachers and parents.
Streetmail, an online provider of local news and events to over 60 communities, worked with CMN to design its identity, stationery and Web site (http://www.streetmail.com). The award-winning stationery plays off of the identity using the two interacting talk balloons illustrating Streetmail's friendly and offbeat personality.
CMN worked with SeaChange, an industry leader in the video-on-demand space, to develop its award-winning interactive television brochure. The piece simplifies a complicated sell by visualizing the features and benefits of SeaChange's technology. CMN also launched the SeaChange Web site (http://www.schange.com).
The American Corporate Identity Awards recognized CMN in the past for its work with Fritz!, a management consulting firm and Chiron Corporation, the world's second-largest diagnostic company.
About CMN
CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Harvard University, Nickelodeon, Ernst&Young, Forrester Research, Direct Hit, and Swarthmore College, among others. With capabilities in print and interactive media, CMN can analyze and enhance brand equity throughout all applications. For more information, contact Andrea Naddaff or Mary Tuck Welch at 617-924-6050 or e-mail anaddaff@cmndesign.com or mtwelch@cmndesign.com.