Corey McPherson Nash's Fall Fortunes
WATERTOWN, MA November 9, 2001 -Corey McPherson Nash (CMN/ http://www.cmndesign.com), an integrated design firm providing branding, advertising, print and interactive communications, completed projects for three new clients in the New England Area. CMN recently launched projects for Massachusetts Institute of Technology (MIT), Fast Search and Transfer and Lexign.
The studio's first project with MIT in Cambridge, MA was to design a web prototype for MIT's national Open Course Ware (OCW) initiative. The program will distribute MIT's course material via the Internet around the world, free of charge. The prototype site functioned as a demo for how the OCW system will work.
Fast Search and Transfer, a search engine technology company, headquartered in Norway with US offices in Wellesley, MA hired CMN to design an advertising and direct mail campaign focused on establishing brand awareness. Ads are targeted to CXO's and are slated to run in The Wall Street Journal, CIO, Fortune and Business Week.
Finally, CMN helped launch Lexign (formerly icomXpress) of Nashua, NH into the e-sign marketspace with a new name, brand identity, brochure and Web site (http://www.lexign.com). Lexign enables companies to securely process documents requiring a signature over the Web.
"We are fortunate during these times to have the opportunity to work with clients who provide us with such wonderful creative opportunities" says Andrea Naddaff, partner at CMN.