CMN Provides Branding to Clear Channel Entertainment
COREY MCPHERSON NASH SELECTED BY CLEAR CHANNEL ENTERTAINMENT TO PROVIDE BRANDING AND STRATEGY RECOMMENDATIONS FOR ITS CC.COM AND GETACCESS INITIATIVES
CMN to Develop Brand Manifesto and Look and Feel Redesign to Help Maintain Clear Channel Entertainment's Leadership Position into the 21st Century
WATERTOWN, MA April 22, 2003 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been selected by Clear Channel Entertainment, the world's leading promoter and marketer of live entertainment, to provide branding and strategy recommendations for its popular CC.com and getAccess sites. As part of this assignment, CMN will make recommendations for repositioning both brands vis-à-vis each other and their respective target audiences.
CC.com is designed to serve a wide target audience, anyone who purchases tickets to live performances and events via the Internet. getAccess is designed to serve live entertainment enthusiasts who seek privilege, prestige and preferential treatment in their event-going experience. CMN will clearly define the synergy between both initiatives, as well as their relationship back to Clear Channel Entertainment, and ensure the brands remain fresh and relevant moving into the future.
"CMN has a rich legacy of providing design and branding to companies in the entertainment industry, including Nickelodeon, MTV and HBO," said Chris Klaehn, CMN partner. "Couple this with CMN's expertise in interactive design and integrated services, and we were the right fit to offer Clear Channel Entertainment the branding recommendations it needed to ensure CC.com and getAccess remain at the top of their respective categories."
"We reviewed a number of branding and design firms before selecting CMN," said Mike Stacy, VP of Marketing, Clear Channel Entertainment. "CMN's breadth of experience in the entertainment industry, coupled with their vision of how our brands should evolve, clearly put them ahead of the pack. We're enthusiastic about our work together and know we'll produce great results that will keep our customers coming back again and again."
About Clear Channel Entertainment
As the world's leading promoter and marketer of live entertainment, Clear Channel Entertainment is about providing fun and exciting experiences to millions of entertainment and sports lovers the world over. From the Backstreet Boys and U2 to *N Sync and Madonna ... from Scooby Doo Live, and David Copperfield to The Producers, and Sweet Smell of Success ... Supercross and Monster Trucks to the International Hot Rod Association ... everybody plays a Clear Channel Entertainment stage. Clear Channel Entertainment's unparalleled array of events attracts the best and brightest performers on the planet, from the most celebrated international superstars to the most innovative new talent.
Clear Channel Entertainment, formerly known as SFX, is a subsidiary of Clear Channel Communications, Inc. [NYSE: CCU]. Clear Channel is a global leader in the out-of home advertising industry with radio and television stations, outdoor displays and more entertainment venues in 63 countries around the world. Including announced transactions, Clear Channel operates approximately 1,213 radio and 19 television stations in the United States and has equity interests in over 240 radio stations internationally. Clear Channel also operates approximately 770,000 outdoor advertising displays, including billboards, street furniture and transit panels across the world.
About CMN
Now celebrating its 20th year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com