CMN Selected to Provide Design Services for DDJ Capital
COREY MCPHERSON NASH SELECTED TO PROVIDE BRANDING AND DESIGN SERVICES FOR DDJ CAPITAL MANAGEMENT
CMN Draws on Expertise in Financial Services Market to Refresh Image of Investment Advisor Firm
WATERTOWN, Mass. October 14, 2003 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been selected by Wellesley, Mass.-based DDJ Capital Management, LLC, a registered investment advisor with $1.8 billion in assets specializing in distressed and high yield securities and special situation investing, to provide re-branding and design services.
DDJ Capital Management was founded in 1996 by veterans of Fidelity Investments with a mission to produce consistently superior investment returns while minimizing downside risk. The company selected CMN following a review of design firms to develop a brand identity that positions DDJ as a disciplined and strategic investment boutique, with the goal of communicating DDJ's value proposition simply and effectively. CMN will provide design services, including logo modification, and the creation of new collateral materials including a capabilities brochure, document templates, a style guide and Web site map.
"Corey McPherson Nash has provided rebranding and design services for a number of financial services clients, including Liberty Mutual, New York Life and Oppenheimer Funds," said Phyllis Kido, CMN partner and creative lead on the DDJ Capital Management account. "We're delighted to put our expertise to work for DDJ Capital Management to help bring the company's look and feel up to date to accurately reflect its range of services, customer value proposition and market differentiation."
Now celebrating its 20th year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.