CMN Redesigns BB&N's Web site
COREY MCPHERSON NASH REDESIGNS BUCKINGHAM BROWNE&NICHOLS' WEB SITE
BB&N Once Again Taps CMN to Highlight, Help Differentiate Its Academic Offerings
WATERTOWN, Mass. February 10, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award winning integrated design firm providing branding, advertising, print and interactive services, today announced it has completed the redesign for the Cambridge, Mass.-based Buckingham Browne&Nichols School Web site. The redesigned site will help BB&N better position themselves among local competitive private schools and spotlight the school's unique qualities. The Web site redesign marks the third time BB&N has tapped Corey McPherson Nash's branding and design expertise; the studio previously created award-winning "Viewbooks" admissions packages for the school.
"The education market has long been a strong suit for Corey McPherson Nash," said Andrea Naddaff, partner at Corey McPherson Nash. "We're pleased to once again work with BB&N to create a Web experience that truly highlights the school's unique offerings and sets them apart in the academic community."
Corey McPherson Nash redesigned the Web site to work for BB&N parents and students of all grade levels, prospective students, as well as alumni and supporters. Rotating profiles of students, faculty and parents on the home page help bring to life the experience of attending BB&N while highlighting the diversity of the academic community.
Candid photography of students at work and play makes the Web site immediate and engaging. Additionally, an important objective for the project was to ensure the Web site worked well with the BB&N Viewbooks via complementary design elements.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Buckingham Browne and Nichols, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.