CMN Awarded Web Site Design and Branding Project by PTC
CMN-Designed Web Site Showcases Firm's Value Proposition
WATERTOWN, Mass. June 8, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been awarded design and branding assignments by PTC (Nasdaq: PMTC), the product development company. PTC recently went live with its new home page, which was redesigned by CMN, and is currently working with CMN on a new look and feel for the site's products and services section.
As a pioneer in providing leading technology, optimized processes and adoption services to improve product development at discreet manufacturers around the world, PTC is the world's largest software company with a total commitment to product development and product lifecycle management (PLM). Working with CMN, PTC has created better information design and customer usability for its website. By using enhanced graphic designs, the CMN-created site supports PTC's overall brand recognition and equity. The site brings a "call to action" for site visitors and illustrates the three basics of domain knowledge, best product in the market and best value. It also emphasizes the company's position as "The Product Development Company."
"A company's web site continues to be the first encounter for customers," said Andrea Naddaff, CMN partner and vice president of new business development. "As such, companies need to ensure that their brand is accurately represented and that customers experience that brand when online. PTC understands the need to capture its brand equity online, as it does offline. The redesign of its site does just that."
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.