CMN Designs Creative Booth for The First Years
COREY MCPHERSON NASH DESIGNS CREATIVE BOOTH FOR THE FIRST YEARS
For Third Year in a Row, CMN Helps Set TFY Apart From the Crowd WATERTOWN, Mass. - June 22, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced the design of The First Years' (TFY) tradeshow booth for the Juvenile Products Manufacturers Association (JPMA) tradeshow held May 3-5, 2004 in Dallas, Texas. This is the third year in a row that CMN has worked with TFY to design and produce a booth that encompasses the brand essence of TFY: Helping parents make their child's first years the best they can be. The First Years is one of the world's top providers of feeding, play and care products for children from birth to age three. P> Helping to set TFY apart from its competition, CMN designed a tradeshow atmosphere that highlighted TFY's core corporate values: Warmth, Trust and Innovation. CMN leveraged the company's core color palette, suggesting the warmth of a child's nursery. Overall, CMN illustrated the brand strength of TFY and conveyed the company's expertise in delivering safe, reliable products for infants and toddlers.
"The International JPMA conference is one of the industry's largest tradeshows," said Andrea Naddaff, "All of the top manufacturers are in attendance, vying for the eyes and ears of the attendees - buyers and executives of large retailers like Babies 'R Us, Wal-Mart, and Target. For the third year, we were able to coordinate and design a tradeshow experience for attendees that truly embodied the essence of the TFY brand. We're proud of our work and look forward to next year's show."
The First Years is committed to the parent/child relationship. CMN focused on that nurturing bond between parent and child throughout the TFY booth. CMN juxtaposed parenting words like sleep, giggle, and splash with evocative photography to illustrate family togetherness and create a sense of warmth. The words and photos complemented the TFY products on display at the show.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Buckingham, Browne, and Nichols, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.