CMN Wins Five New Education Clients
COREY MCPHERSON NASH WINS FIVE NEW EDUCATION CLIENTS
Belmont Hill School, Boston College, The Cambridge School of Weston, Concord Academy and the Weston Jesuit School of Theology Look to CMN to Strengthen Brand Images
WATERTOWN, Mass. Sept. 21, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has added five new education clients, for branding, identity, and interactive projects, to its growing roster. Belmont Hill School, Boston College, The Cambridge School of Weston, Concord Academy and the Weston Jesuit School of Theology all selected CMN based on the studio's deep expertise in education and its keen understanding of the issues and complexities inherent in branding for the education market.
"The education market continues to become more brand aware as the recruiting process gets fiercer," said Andrea Naddaff, CMN partner and vice president of new business development. "We're thrilled to add Belmont Hill School, Boston College, The Cambridge School of Weston, Concord Academy and the Weston Jesuit School of Theology to our client roster. The work we have done in this market is amazing and our clients are truly seeing the value of thoughtful branding and its impact on student recruitment and alumni support."
The Belmont Hill School has asked CMN to develop a redesign of its annual report and school bulletin, which is distributed to students and alumni twice a year. The materials will reflect the sophistication and traditional values that the school brings to its male community, such as warmth, spirit and vitality. The redesign, like the school, will balance old and new, tradition and innovation.
For Boston College, CMN designed the logo for the Boston College Fund using the image of Gasson Hall, the most emotionally resonant building on the BC campus, as the primary metaphor. The objective of the new logo and the associated communications are to support increased participation in the Boston College Fund by reminding alumni of their allegiance to the university and showing how every gift makes a difference.
CMN will redesign the Web site for The Cambridge School of Weston. The purpose of the site is to concisely communicate the school's academic program, student activities and other services, continuing to position the school as an innovative, collaborative day and boarding community fostering educational depth and richness since 1886. The redesign will provide students, alumni and prospective students with a glimpse into life at The Cambridge School of Weston, while also offering them valuable academic information.
Chartered in 1922, Concord Academy is an independent college preparatory school for grades 9 through 12. The school enrolls 355 boarding and day students from 8 countries and 22 states. CMN will work closely with Concord Academy to develop a redesign of identity to achieve a more polished and distinctive image for the school. Its new logo will incorporate the school's values of academic rigor, intellectual curiosity, community and respect for difference.
The Weston Jesuit School of Theology hired CMN to help them develop a series of advertisements for three of their graduate programs: Master of Theological Studies, Master of Divinity, and Sabbatical. The Weston Jesuit School of Theology is a Roman Catholic international theological center, located in Cambridge, MA, that educates lay and religious women and men for ministry and church leadership. Working with CMN, the school hopes to increase its brand awareness and attract students to their graduate programs.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.