CMN Awarded Design and Branding Services by Tuck School of Business
Three Branding and Design Projects Underway at Tuck
WATERTOWN, Mass. - Sept. 28, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been awarded several design and branding projects for Tuck School of Business. The company is charged with developing printed materials and an advertising campaign to support the Tuck Executive Education, and designing print and online communications to support Tuck's capital campaign.
The first project is focused on developing a package of materials, including a brochure with pockets and faculty profiles, to support corporate participation in the Tuck Executive Education program. The materials reposition Tuck with a clear focus on its customized programs, showcase the school's capabilities in developing tailored client engagements that address current and future business challenges, convince qualified businesses to partner with Tuck in creating a customized education package for their executive team and continue to highlight Tuck's open enrollment programs.
CMN also developed and designed a series of 12 half-page print advertisements to promote Tuck's custom programs for executives. Each ad features a close-up photographic portrait of a Tuck faculty member addressing the reader with a provocative statement about their respective area of expertise. The portraits are serious in tone but also approachable. The goals of the ads, which run primarily in the Harvard Business Review, are to create awareness of the program and to generate inquiries. The first ads began to run in March 2004 and will run throughout the year.
"Tuck has been a long time client at CMN," said Michael McPherson, CMN partner and creative director. "We are thrilled to work with Tuck to enhance the school's brand and deliver top quality design across so many of their programs. Tuck understands the value of design for expressing a strong brand, and we look forward to working with them."
CMN is also working with Tuck on a larger project to design and brand its capital campaign communications. CMN is developing a visual identity system for Investing in Excellence: A Campaign for Tuck. The design will consist of a range of print and online communications, including a campaign brochure, a stationery system, a Web site, a newsletter and invitations to campaign events.
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Eastman Kodak, Clear Channel Communications and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com