CMN Showcases Integrated Design and Branding Services for Accutech
COREY MCPHERSON NASH SHOWCASES INTEGRATED DESIGN AND BRANDING SERVICES FOR ACCUTECH
Full-Service Design and Branding Illustrates Company's Value Proposition
WATERTOWN, Mass. - Nov. 9, 2004 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced the completion of its design and branding services for Hudson, MA-based Accutech, a division of Adaptive Instruments Corporation, (AIC), one of the world's largest independent manufacturers of Smart temperature transmitters and HART based products for OEM markets. CMN worked with Accutech on an integrated branding campaign focused on all marketing communications from fine-tuning the company's corporate messages to tradeshow graphic design.
Accutech is a long-time pioneer in its market. To help showcases its proven technology and ability to deliver top-notch solutions, CMN worked with Accutech to create a solid brand that can be used across all marketing functions. The company first focused on crafting clear, concise corporate messages. CMN then created a visual identity for Accutech based on the company's core attributes. This visual brand was used to develop direct mail campaigns and tradeshow graphics and is a strong illustration for external communications.
"The manufacturing marketplace continues to be a challenging one, especially when so many products are embedded or private labeled through distributors," said Andrea Naddaff, CMN partner and vice president of new business development. "Accutech is in the forefront of its industry from a product superiority perspective. Couple this with its focus on marketing and Accutech is a brand to be reckoned with."
About CMN
Now celebrating its 21st year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Forrester Research, Harvard University, Huntington Theatre and Cubist Pharmaceuticals, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.