CMN Awarded Additional Branding and Design Services for the Tuck School of Business
WATERTOWN, Mass. - March 22, 2005 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced it has been awarded a full-service design, print and online communications project to support Tuck School of Business' $110 million capital campaign, Investing in Excellence: A Campaign for Tuck. The goal of this integrated system of communications is to generate excitement about the school's future among alumni and other potential donors, inspiring them to support the school with generous financial contributions.
What matters most to alumni is not simply excellence in business education, but Tuck's distinctive brand of excellence. CMN is charged with designing a web site to supplement the school's campaign brochure and integrate a consistent look and feel for the overall campaign communications, including the brochure, a folder, initiative-specific one-sheets, stationery, invitations and a newsletter. The campaign communications will visually reinforce Tuck's distinctive attributes and the case for donations to Tuck through appropriate uses of language, formats, color, typography and photography. The overall tone for the communications will focus on the following attributes: confidence, warmth, thought leadership, professionalism and dynamics.
"Colleges and universities continue to depend on donations to help fund and support their academic and extracurricular activities," said Michael McPherson, CMN partner and creative director. "Tuck School of Business is no exception. To help reach donors and emphasize the distinctive value of the Tuck education, we are designing a portfolio of print and online communications to support fundraisers and to demonstrate to donors the critical importance of this campaign to the continued excellence of the Tuck MBA program."
Samples of our work with Tuck School of Business are available upon request.
About CMN
Now celebrating its 22nd year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Tuck School of Business, Forrester Research, Huntington Theater Company, Monster, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.