CMN Designs Creative Booth for The First Years at JPMA 2005
CMN Helps Set TFY Apart From the Crowd For Fourth Year in a Row
WATERTOWN, Mass. - April 5, 2005 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced the design of RC2 Corporation's The First Years brand (TFY) tradeshow booth for the Juvenile Products Manufacturers Association (JPMA) tradeshow being held May 23-25, 2005 in Orlando. This is the fourth year in a row that CMN has worked with TFY to design and produce a booth that encompasses the brand essence of TFY. The First Years is a leading brand of feeding, play and care products for children from birth to age three. The First Years is the newest brand to join RC2 Corporation's Learning Curve® family of infant and preschool products.
While the main focus of the booth will be TFY-branded, it will also include other Learning Curve brands (Lamaze, Eden, Thomas and Friends, Disney, Sesame Street). Overall, it will illustrate the brand strength of TFY and will introduce the Learning Curve brand story to retailers.
"The International JPMA conference is one of the industry's largest tradeshows," said Andrea Naddaff. "This conference attracts the best of the best and is the focus for toy manufacturers and retailers. It is important to create a presence at the show. For the fourth year, we are able to help set TFY apart from the crowd and create an environment that embodies the essence of the TFY brand."
The design will create an inviting and lively billboard that attracts conference attendees. The primary brand showcased will be "TFY by Learning Curve," with sibling brands included on a secondary level. The booth will provide a welcoming environment for visitors and will communicate the strength of TFY's brand. There will be clearly identified product areas, including TFY, Disney, and Sesame Street, continuing the show excitement and anticipation for the 2006 TFY product line.
About CMN
Now celebrating its 22nd year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Tuck School of Business, Forrester Research, Huntington Theater Company, and Monster, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.