CMN Unveils Tapestry Networks Web site
CMN Increases Brand Awareness and Integrity Through Web Site Design
WATERTOWN, Mass. - April 18, 2005 -- Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced the unveiling of its Web site for Waltham, Mass.-based Tapestry Networks. Tapestry Networks brings market leaders together to set the agenda for economic, social and organizational change.
Tapestry began working with CMN in 2004 when the company completed an overhaul on its marketing collateral. Building on its new look and feel, CMN mirrored Tapestry's print image with its Web site, bringing its value proposition online in a meaningful way. Today, Tapestry's new Web site reflects the company's brand experience and brings existing customers and prospects insight into Tapestry's trusted vision and flawless execution.
"Branding is important to the professional services industry since so much business is based on reputation and referral,"said Andrea Naddaff, partner at CMN. "Tapestry Networks' Web site enables its clients to easily navigate the Tapestry experience and understand the strength behind its brand."
Tapestry's home page highlights a Shaker-inspired flash presentation that communicates the company's value proposition. As with the four overlapping circles that create the Tapestry logo, the interactive flash presentation incorporates the four key attributes of Tapestry's service: Trusted Dialogue, Reciprocal Value, Market Leadership and Specialized Expertise. The new Web site brings meaning to these benefits by emphasizing Tapestry's role in setting the stage to help members of its network work together to reshape the business world.
About CMN
Now celebrating its 22nd year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Tuck School of Business, Forrester Research, Huntington Theater Company, and Monster, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com