CMN and Pharmedica Team Up to Create Ultimate Brand Manifesto
WATERTOWN, Mass. - Aug. 2, 2005 - Corey McPherson Nash (CMN/ http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced that Killingworth, CT-based Pharmedica, the recognized leader in developing marketing strategic and continuing medical education initiatives for medical professionals, has contracted CMN to design and develop its brand manifesto. Pharmedica's brand manifesto reflects a continued focus on understanding and meeting clients' needs in a powerful, energetic way. This approach is underscored by the company's new tagline, "Driven to Deliver."
The two companies have been working together for more than one year on different corporate and product branding initiatives ranging from naming and identity to advertising and Web work. CMN's recent efforts on the manifesto emphasize (either through photographic or typographic elements) Pharmedica's key values: passion, drive and vision.
"Pharmedica is a cutting-edge company with a lot to offer its clients," states Chris Klaehn, partner and director of account strategy at CMN. "They want their brand to showcase the unique values of the company and have both internal and external audiences see the passion, drive and reliability it has shown over the life of the company. Pharmedica is truly one of the rising stars in its industry and its branding strategy will be reflective of that."
About CMN
Now celebrating its 22nd year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Tuck School of Business, Forrester Research, Huntington Theatre Company, and Monster, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications. For more information, contact Andrea Naddaff at 617-924-6050 or email anaddaff@cmndesign.com.