Rowland Reading Selects CMN
Watertown, MA, November 29, 2005 - Corey McPherson Nash (http://www.cmndesign.com), an award-winning integrated design firm providing branding, advertising, print and interactive services, today announced that Rowland Reading Program has selected CMN to provide design services for the foundation. CMN will design and produce a Web site to re-introduce the Pleasant Rowland Reading Program and support the launch of the new edition of the Superkids, a K-1 reading program. The Rowland Reading Program is a non-profit foundation established in 2003 by Pleasant T. Rowland.
Rowland Reading Program is gearing up to launch its Superkids program, providing disciplined phonics-based pedagogy, seamlessly integrated with language arts, to children grades K-1st grade. Together with Rowland, CMN will develop a Web site that introduces the Superkids reading program to teachers and school district personnel. The site will clearly communicate the effectiveness of the program validated by research.
"We are excited to be working with Rowland Reading Foundation," said Chris Klaehn, partner and director of account strategy. "The Superkids program has stood the test of time. Teachers across the country embrace its approach and philosophy. Rowland's new Web site is designed to capture the program's excitement and channel it to attract new teachers, helping to grow the program and build further commitment to the Foundation."
Visitors to the Rowland Reading web site will experience a fun and friendly environment, with character illustrations from the Superkids program. Teachers, district administrator and curriculum directors will be able to search the site and find useful information about the program quickly and easily.
About CMN
Now celebrating its 22nd year of business, CMN provides thoughtful design solutions for branding, print and interactive communications for clients including Tuck School of Business, Forrester Research, Huntington Theatre Company, and Monster, among others. With capabilities in print and interactive media, CMN analyzes and enhances brand equity throughout all applications.