Andrea Naddaff Addresses Case Conferences 2007
CMN Partner Speaks to Advancement Professionals on Using Data to Create Meaningful Communication
WATERTOWN, MA — March 19, 2007 — Andrea Naddaff, partner at Corey McPherson Nash (CMN), the branding and design studio, recently addressed advancement professionals as part of the 2007 CASE District Conference, "A Meeting of the Minds." The Case District Conference was held Feb. 11-13 in New York.
Andrea shared her communications expertise with conference attendees during the session "Are You Talking to Me? How Marketing Data Affect Communications." The session focused on how institutions are adapting to variations in attitudes, demands on income, changing roles and technological shifts that affect giving, and then demonstrated ways of combining marketing information to construct more meaningful communications, in print and online.
"CMN has worked with some of the most prestigious names in education, helping them to interpret and assess marketing data to develop and execute effective communication strategies," said Andrea Naddaff, Partner, Corey McPherson Nash. "Speaking to the CASE Conference attendees was an exciting opportunity to show the impact that thoughtful branding and design can have on educational institutions."
Headquartered in Washington, DC, with an office in London, the Council for Advancement and Support of Education (CASE) is the professional organization for advancement professionals who work at all levels in alumni relations, communications, and development. The CASE Conference offers advancement professionals information on best practices, the latest trends and hot topics in their field.
Andrea joined CMN in 1997. She brings to the studio extensive experience in marketing and business development services for a variety of creative industries. Andrea's experience includes participation in MITX, the Center for Women and Enterprise, and serving as a juror for the CASE design award competition. She is a member of the AIGA, MITX and the Boston Idea Club. Andrea holds an MS in communications from Simmons College and a BA in psychology from Mount Holyoke College.
About Corey McPherson Nash
Corey McPherson Nash, the branding and design studio, helps organizations enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, BBN Technologies, Huntington Theatre Company and the Museum of Science, Boston. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.