Podzinger Rebranded "Everyzing" With Help From Corey Mcpherson Nash
New look and feel of logo and Web site reflect expanded multimedia content offering
WATERTOWN, MA - June 26, 2007 - Corey McPherson Nash (CMN), the branding and design studio, today announced the launch of new work for EveryZing, formerly PodZinger. The rebranded company, based in Cambridge, MA, now is the premier service that connects users to the entertaining and informative online media they are most interested in. CMN's branding and design work for EveryZing includes a new logo, the EveryZing Web site and user-interface design that reflect the company's enhanced capabilities and make it easy to access and navigate through multimedia content.
"Corey McPherson Nash played a critical role in our rebranding effort," said Tom Wilde, CEO of EveryZing. "The clean look of the site and remarkably easy-to-use interface are an important part of the EveryZing visitor experience. We are thrilled with the results."
EveryZing originally spun out of BBN Technologies as a podcast search technology. Today, EveryZing is the most powerful digital media merchandising platform available. Media companies of all sizes leverage EveryZing's unique ability to drive the volume of online content consumption and create new and powerful revenue streams. Through speech to text, search and optimization technologies, and consumer-facing website, EveryZing creates greater opportunities for consumer and advertiser access to online content.
"EveryZing takes a unique approach to content discovery, and needed a logo and Web site that would reflect that," said Paddy McCobb, creative director, Corey McPherson Nash. "At the same time, the site had to be extremely easy to navigate. With the launch of this new work for EveryZing, we have captured the brand and made it, and the content EveryZing offers, very accessible."
For more than 20 years, CMN has helped organizations to enhance brand equity throughout their print and interactive communications. CMN's thoughtful branding and design can be seen in work produced for leading education, technology, entertainment and professional services organizations. Visit CMN online at http://www.cmndesign.com.
About Corey McPherson Nash
Corey McPherson Nash, the branding and design studio, helps organizations enhance brand equity throughout their print and interactive communications. Leading education, technology, entertainment and professional services organizations choose CMN for thoughtful design and strategic insights into branding and message development. Clients include Monster, Tuck School of Business, BBN Technologies, Huntington Theatre Company and the Museum of Science, Boston. Visit CMN online at http://www.cmndesign.com, or contact CMN by phone at 617-924-6050.