CMN Creates New Visual Vocabulary for vlingo
Branding and design studio lends expertise to cutting-edge speech-to-text technology vendor
WATERTOWN, MA - September 14, 2007 - Corey McPherson Nash (CMN), a national branding and design studio, today announced the launch of new work for vlingo, a provider of speech recognition applications that make interacting with mobile devices faster, easier and more fun for consumers by allowing them to create messages by talking instead of using the keypad. CMN's work for vlingo will help the Boston-based start-up to communicate its value to customers, investors and new technology partners.
"Vlingo makes it dramatically easier for users to interact with their mobile devices," said Dave Grannan, president and CEO of vlingo. "The visual components of our brand had to communicate not only that this is a significant new technology development, but also the positive experience vlingo creates for users eager to unleash the power of their mobile devices. We are delighted that CMN's work captured the essence of our brand in a way that will truly differentiate us in the hot mobility market."
"The mobility market is a crowded, noisy space, and vendors have to be sure their visual identities are distinctive if they want to be noticed," said Paddy McCobb, creative director, Corey McPherson Nash. "With vlingo, we've created a fun and memorable way to visually summarize what they do."
Vlingo gives consumers control over their mobile phone applications with the power of speech. By opening up the potential for these mobile data services, vlingo gives carriers and mobile application providers a quantum leap in usability and the corresponding revenue opportunities with the only voice user interface "plug in" on the market. CMN's work for vlingo included naming, visual identity, print collateral and Web site.
For more than 20 years, CMN has helped clients to enhance their communications with thoughtful branding and design. Visit the CMN website at http://www.cmndesign.com.
About Corey McPherson Nash
Corey McPherson Nash, a national branding and design studio, helps organizations achieve measurable brand equity across a wide variety of print and interactive communications. Leading education, cultural, entertainment and emerging businesses choose CMN for thoughtful design and strategic insights into the critical task of strategic brand iteration and creative development. Clients include Monster, Constant Contact, BBN Technologies, Everyzing and HeyLet'sGo. Visit CMN online at http://www.cmndesign.com.