This month, Dave Fish interviews Andrea Naddaff, VP Business Development and Partner with Corey McPherson Nash about naming. Naming can be a fun process, as well as an arduous one. Listen in for tips on how to name products, brands, services and more. Naddaff also provides some insight into the trickiness of naming online entities.
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- 03-01-2008: Chris Klaehn speaks: The Marketing of Corporate Social Responsibility (HTML), Boston Herald.com Business Today
- 04-11-2007: Chris Klaehn speaks: Reflecting Organizational Change in On-line Presence (HTML), Museums and the Web 2007
- 04-11-2007: Michael McPherson speaks: Delivering the Message: How the Pros are Adapting (PDF), presented to the Printing Industries of New England
- 03-01-2007: Andrea Naddaff introduces: The Boston Brand (podcast). Listen to Boston Business leaders on the state of the Boston brand at this CMN event.
- 11-01-2006: Michael McPherson speaks: Story vs. Story (HTML), Communications Arts Design Annual 2006
- 10-06-2006: Michael McPherson and Chris Klaehn speak: The Power of Networks: Using the Internet to Engage Alumni (PDF), presented to the Advancement Alliance of New England
- 01-12-2006: Michael McPherson speaks: Perspectives on Communicating the Value of Design (PDF), CASE District 1 Annual Conference
- 10-01-2004: Chris Klaehn speaks: Biotech: Market Position, Inform Online (HTML), Boston Women's Business
- 09-21-2004: Andrea Naddaff speaks: Nonprofits Feel the Squeeze (HTML), Communication World
- 09-21-2004: Paddy McCobb and Ryan Evans speak: Brand Experience For Business Success: How User Experience Expresses Your Corporate Brand (PDF), Massachusetts Health Data Consortium
- 11-11-2003: Michael McPherson speaks: Redefining Good Design is Good Business (PDF/Powerpoint), Association of Registered Graphic Designers 2003
- 10-24-2003: Andrea Naddaff quoted in: Romancing the Brand (HTML), The Chronicle of Higher Education
- 10-03-2001: Chris Klaehn speaks: Evaluating Your Website for Fundraising (PDF/Powerpoint), Conference on Philanthropy, 2001
- 01-01-2000: Chris Klaehn speaks: Brand New World Seminar (Audio), BDA/Promax, 2000
- 01-01-2000: Andrea Naddaff speaks: Can Campaign Communications Effect Change in an Institutional Image? (PDF/Powerpoint), CASE Annual Meeting of Chief Publications Officers, 2000
- 01-01-2000: Rich Rose speaks: Educating the Design Team (PDF/Powerpoint), CASE and NAIS Conference on Publication Redesign and Institutional Image, 2001
- 01-01-2000: Michael McPherson speaks: Strategies for Your Website (PDF/Powerpoint), CASE District 1 Annual Conference, 2000
- 00-00-0000: Chris Klaehn speaks: Design Firms Coming of Age (HTML), Women In Business
- 00-00-0000: Chris Klaehn speaks: Print Versus the Web (HTML), Cybermedia
- 00-00-0000: Chris Klaehn speaks: Business Report: Women in Design (HTML), Graphic Design: USA
- 00-00-0000: Chris Klaehn and Austin Wallender speak: Changing Channels: How Converging with the Web Will Change the Way You Think About Branding (HTML), Electronic Media
- 00-00-0000: Chris Klaehn speaks: Utilizing Your Graphics in the 21st Century (HTML), Boston Business Journal
- 00-00-0000: Chris Klaehn speaks: Third Generation Web Sites (HTML), Graphic Design USA
- 00-00-0000: Chris Klaehn speaks: Dos and Don'ts of Web Design (HTML), Point of View
- 00-00-0000: Michael McPherson speaks: The Creative Process (HTML), Admissions Marketing Report
- 00-00-0000: Michael McPherson speaks: Knowing Who You Are and Showing Who You Are: Planning Your Visual Identity (HTML), Presentation District I, 1993
- 00-00-0000: Chris Klaehn speaks: Web Requires Immediacy (HTML), Graphic Design USA
- 00-00-0000: Chris Klaehn speaks: Web Site Design for Biotech Companies (HTML), Bio-IT World Magazine